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 Strategic Marketing, Brand Development & New Product Line Helped the third largest travel insurance company target and cultivate opportunities in 2 major business lines. A clear and exciting brand identity was developed for an indistinct company that operated in a commodity driven market. Helped develop and launch new retail products that were “simply better” than the competition, and “simply better” for its customers and wholesalers. Launched new products and company brand into the marketplace with coordinated national advertising, website development, tradeshow promotions, PR blitzes, with complete collateral programs and direct marketing campaigns. The above initiatives were implemented with limited resources in approximately 4 months.
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