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 Brand Execution and Brand Improvement Helped 2 famous theme parks with comprehensive brand execution improvement programs. Companies wanted to maintain the highest degree of guest service, friendliness, cleanliness, attractiveness and deliver outstanding experiences for their customers. Rides, retail, employees, restaurants and vendors were audited on a weekly and monthly basis to assess operational and customer service performance against internal standards. Incentives programs, employee recognition and improvement training was incorporated to maintain and incrementally improve the follow-through of different areas of the company and within management.
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